Cowgirl Up Hat Bar Brings Western Flair to Downtown Bryan

Article By: Jenna Grimm, Student Intern | BCS Chronicle

What You Need To Know:

• Cowgirl Up Boutique's main attraction is its custom hat bar, where customers can create personalized hats.

• In addition to custom hats, the boutique offers western inspired accessories and apparel such as trucker hats and jewelry.

• Cowgirl Up also provides mobile hat bar services for multiple occasions.

• The boutique is locally owned by Texas A&M Former Student Savannah Trotter.

Located in the heart of downtown Bryan at 212 N Main St., Cowgirl Up Boutique is bringing personalized twist to western fashion through its custom hat bar experience and locally inspired offerings. Founded out of passion for creativity and community, the boutique has quickly become a space where customers can design pieces that reflect their own personal style. 

Owner and Texas A&M former student Savannah Trotter said Cowgirl Up was created to provide a welcoming environment where people feel celebrated through fashion. Bryan-College Station stood out as the ideal location because of its strong small business culture and community pride 

“Bryan-College Station felt like the perfect place because of its strong sense of local pride,supportive small-business culture, and the Aggie spirit that brings everyone together,” Savannah said. “From day one, the community has played a huge role in shaping Cowgirl Up.”

The boutique's most popular feature is its custom hat bar, where customers can design their own hats by selecting a range of styles, colors, bands, feathers, charms, chains, and branding details. In addition to that, Cowgirl Up also offers western-inspired accessories like trucker hats and jewelry.

Mobile hat bar services are also available for events like weddings, sorority functions, corporate gatherings and fundraisers, which allows the boutique to bring the customization experience directly to clients throughout the area.

“My hope is that Cowgirl Up adds a fun, creative, and empowering element to the Bryan-College Station community,” Savannah said. “I want it to be known as a place where people feel confident, inspired, and proud of their personal style.”

More than a retail space, Cowgirl Up Boutique aims to represent entrepreneurship and community connection while encouraging visitors to leave feeling confident, but most importantly uniquely themselves.